AKOGARE BRANDING
AKOGARE BRANDING
DURATION
4 Weeks
DURATION
4 Weeks
CLIENT
Akogare-skincare
CLIENT
Akogare-skincare
Brand Identity
Brand Identity
Packaging design
Packaging design
Digital Design
Digital Design
Animation
Animation
PROJECT OVERVIEW
PROJECT OVERVIEW
Akogare is a beauty product that focuses on skin development and enhancement, Its target audience are women in their mid/ late 20s to late 30s, Their main goals is to empower the woman's body using natural sources
Akogare is a beauty product that focuses on skin development and enhancement, Its target audience are women in their mid/ late 20s to late 30s, Their main goals is to empower the woman's body using natural sources
The Challenge
The Challenge
The key challenge was to translate Akogare’s core values into a visual identity that would resonate deeply with its target audience women in their mid-20s to late 30s. The identity needed to strike a delicate balance between modern femininity and a sense of natural, premium quality, all while communicating the brand’s mission of empowering the female body through nature based solutions.
The key challenge was to translate Akogare’s core values into a visual identity that would resonate deeply with its target audience women in their mid-20s to late 30s. The identity needed to strike a delicate balance between modern femininity and a sense of natural, premium quality, all while communicating the brand’s mission of empowering the female body through nature based solutions.
WHAT WE DID
WHAT WE DID
The solution was first to identify the main core values, which are modern and feminine. and natural brand with a premium feel due to its high price range Moving to the design part, the concept works on representing the premium look and feel, followed by the colors and typography that move the brand more toward modernity and naturalism
The solution was first to identify the main core values, which are modern and feminine. and natural brand with a premium feel due to its high price range Moving to the design part, the concept works on representing the premium look and feel, followed by the colors and typography that move the brand more toward modernity and naturalism
